• YOUR WELLNESS

    Personalized Telehealth Care for Women and Men in Michigan & Florida

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  • YOUR care

    Virtual Medical Visits with Licensed Providers — From the Comfort of Home

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  • YOUR HEALTH

    Hormone Optimization, Weight Management & Wellness Care Online

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  • YOUR LIFE

    Menopause, PCOS, Sexual Health & More — Clinician-Guided, Personalized to You

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listening to your body…

personalized evidence-based treatments for wellness.

Tired isn't just tired. Weight that won't budge isn't a willpower problem. We start by figuring out what's actually going on—a comprehensive digital intake, lab review, and provider evaluation to pinpoint the imbalances driving your energy, weight, mood, and appearance. From there, your plan is built around medical-grade therapies that fit your body: hormone optimization, dermatologic treatments, and targeted supplementation. All prescribed and monitored by licensed providers who stay with you, adjust what's working, and change what isn't.

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FOCUSING ON HEALTH

Do any of these situations resonate with you?

  • Stubborn Weight Gain

  • Insomnia

  • Brain Fog & Burn Out

  • Hot Flashes & Night Sweats

  • Reduced Libido

  • Vitamin Deficiency

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our Clinicians are here for you.

feeling your best with…

  • Weight Support

  • Sleep Support

  • Cognitive Support

  • Hormonal Support

  • Sexual Wellness Support

  • Overall Wellness Support

Let our healthcare providers help you.

Introducing

Delivering structured guidance, clinical oversight, and personalized tools to help achieve your goals.

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WHAT TO EXPECT

ONCE YOU’VE HAD YOUR FIRST APPOINTMENT…

You will complete a full provider consultation and evaluation to assess your needs. Lab orders are placed as indicated, and if appropriate, medication is prescribed to support your goals. Ongoing care includes follow-up, guidance, and adjustments to ensure safe, effective, and personalized treatment aligned with your desired outcomes.

  • Our weight-loss services combine personalized treatment plans, advanced therapies, and ongoing support to help support weight management based on your individual needs.

  • We offer customized peptide-based treatment protocols, when clinically appropriate, designed to support your overall health and wellness goals.

  • Created programs designed to support skin, hair, and overall wellness, with treatment options tailored to your individual needs and guided by clinical evaluation.

  • Sexual health services for women and men that focus on addressing concerns related to sexual health and overall well-being.

  • PCOS care focuses on supporting hormonal health, metabolic function, and weight management through evidence-based therapies and ongoing clinical support.

  • Hormone replacement therapy (HRT) may help address symptoms associated with menopause—such as hot flashes, sleep disruption, mood changes, and vaginal dryness—through individualized treatment plans designed to support overall comfort, energy, and quality of life.

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MEET THE founders

dr. jonathan zaidan, MD

suzana marku, Np-c

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Founded by Dr. Jonathan Zaidan and Nurse Practitioner Suzana Marku, Your Formula was created to expand access to personalized, medically guided care through a modern telehealth model. With extensive clinical experience, they identified gaps in traditional healthcare delivery and aimed to provide a more efficient, patient-centered approach. The platform emphasizes comprehensive evaluation, evidence-based treatment, and ongoing support tailored to individual goals.

Your Formula was built to streamline the patient experience while maintaining clinical integrity and safety. Through structured consultations, appropriate lab testing, and individualized treatment plans, patients receive care that is both accessible and results-driven. The goal is to deliver consistent, high-quality outcomes by combining medical expertise with a simplified, technology-enabled care pathway.

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It’s time to simplify your care and start Your Formula.

Telehealth that actually feels like care. Licensed providers, safe prescribing, and a plan that meets you where you are. Online visits when you need them. Follow-up that doesn't disappear. Your schedule, your goals, your formula.

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  • “Everything you could hope for in a provider.”

    May, 2025

  • “i felt comfortable and informed from start to finish.”

    December, 2025

  • “Professional, knew everything i needed.”

    November, 2025

  • "Thank you for making me feel amazing again"

    May, 2025

common questions:

  • Your Formula is a virtual care platform connecting patients with licensed healthcare professionals. We specialize in personalized care for weight loss, hormone optimization, PCOS, hair restoration, sexual health, health optimization and skin rejuvenation — all from the comfort of your home.

    Through our streamlined process, you’ll connect with a licensed medical provider who will design a customized treatment plan delivered directly to your door.

  • Start by completing a quick online intake form to share your symptoms, goals, and medical history with your provider. A licensed healthcare professional will review your information and determine the most appropriate treatment plan for you.

    You’ll be prompted to schedule a virtual visit at a time that’s convenient for you. Once your provider confirms that treatment is right for you, if required, your prescription is shipped directly to your door in discreet, secure packaging—so you can start your plan with confidence and privacy.


  • Your Formula does not require insurance.

    Initial Visit, 30 Minutes, $125

    Follow Up Visit, Prescribing Provider, 15 minutes, $75

    Follow Up Visit, Nurse Guidance, 15 minutes, $50


  • We have our flagship office in Michigan and provide virtual care to all Michigan and Florida residents in the US.


  • We partner with Mills Pharmacy & Apothecary in Birmingham, Michigan, a PCAB accredited pharmacy to ensure high standards of quality, safety, and patient care.

  • Medical Disclaimer:
    Services are provided by licensed healthcare professionals. A medical evaluation is required to determine appropriate treatment. Not all patients are candidates for all therapies.

    Prescriptions:
    Prescription products are provided only if deemed medically appropriate.

    Compounded Medications:
    Some medications may be compounded when clinically appropriate. Compounded medications are not FDA-approved and are not reviewed by the FDA for safety, effectiveness, or quality.

    Results Disclaimer:
    Individual results may vary. No outcomes are guaranteed.

    Availability:
    Services are available only in states where our providers are licensed.

prescribing provider follow up

$75

(progress!)

speaking with our providers

LEts talk together

initial visit with prESCRIBING

PROVIDER

$125

(simple!)

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registered nurse follow up

$50

(support!)

what sets us apart

safe, compliant, and high-quality care…

Your Formula operates in alignment with LegitScript standards, partners with a Pharmacy Compounding Accreditation Board-accredited pharmacy, and utilizes Elation EHR integrated with Facilicare to support secure, coordinated care. Patients also benefit from streamlined laboratory access through established accounts with Quest Diagnostics, enabling convenient and reliable lab testing as part of their treatment plan.

YOUR care defined

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your initial visit

Dedicated 30 minutes with our doctors to establish care, assess your needs and create a treatment plan.

rn follow up

An assigned registered nurse to assess and educate during your treatment.

doctor follow up

Continue to meet with your prescribing provider for treatment management and address any concerns

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Ready to receive your custom formula?

Your Formula telehealth platform provides personalized consultations, comprehensive evaluations, lab testing, and evidence-based treatments to help patients achieve safe, effective, and goal-oriented health outcomes through convenient, clinician-guided care.

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